Audience Profiling in the Data Age Still Needs a Human Touch
As a strategist, I’ve spent years in search of insights to get the right products, services and communications to the right people. Surveys, data, ethnography and…
We are like that only
In India, this is the famously common response to nearly any question about why people are the way they are or why India is the way…
Emerging markets or emerging futures?
Several conversations with Nazia Hussain and Niti Bhan have brought questions I frequently debate in the back of my mind to the front. Namely, why do we need to use the…
