courage can't see around corners but goes around them anyway. ~Mignon McLaughlin

Txteagle offers airtime for mobile advertising exposure.

The last three years has seen huge growth and advancement in the market for mobile handsets and services in emerging markets. Of that there is no doubt. given that mobile usage and penetration outstrips fixed line Internet connections by a landslide in these same markets, mobile is the channel of choice for communicating with mass market consumers. Marketeers have been hot on the trail, but the content to hit the wires first and loudest are push marketing SMSes. The key to any good brand engagement is equitable value exchange, right? Your consumer gives you their time paying attention to you and in return you help her, entertain her, connect her, give her something that you know she values because you’ve listened to her. To smart companies, consumers are people, not statistics.

So in that context, I’m not sure where this latest start-up endeavour from Txteagle fits. While it uses airtime as currency, a concept that we’ve been talking about for at least the last 3 years now, I have to wonder how long it will be before even the most brand-loving consumers in reach a saturation point. Ultimately, the proof is in the product. Here’s the pitch.

Quick Pitch: Txteagle engages 2.1 billion emerging-market consumers via mobile phones.

Genius Idea: Compensating consumers in developing nations with prepaid mobile airtime for participating in surveys or branded advertising campaigns.

Advertisements

2 Responses to “Txteagle offers airtime for mobile advertising exposure.”

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Basic HTML is allowed. Your email address will not be published.

Subscribe to this comment feed via RSS

%d bloggers like this: